Technology is constantly changing the way we do everyday activities. The way we communicate in the office now, often via video, differs vastly from phone calls and emails being the preferred method of communication 10 years ago.
A disruptive technology can be a high-tech product with a real impact on people’s lives—from smartphones to digital music players—but it could also be an innovation with social implications, such as carpooling or renewable energy.
Disruptive and innovative technologies include:
Disruption affects both processes and products — how we do something matters just as much as the new technology that allows us to do it. It’s unusual for a technology to be completely disruptive; instead, disruption is typically caused by applying a low-margin technology (or mix of technologies) to a new market at a lower price.
One example is electric cars. While it might take a few years before electric cars become mainstream, the disruptive potential of this technology is so great that it’s already paying off for investors. The same logic can be used to justify investment in electric car battery technology.
A key benefit to investing in innovative or disruptive technologies is that, while they may take longer to develop, they can achieve far greater penetration when they finally impact the market.
A new, better way of doing things can be an investment opportunity. However, investment usually isn’t a simple choice – while some technologies are on the brink of mass-scale adoption, others are too early or too late to impact the market.
At Aspiri, we look towards the next 5 to 10 years, at what industries are going to be bigger than what they are today, and where the trends are heading. We were there to invest in cloud services and online shopping as those trends emerged, and these trends are now mainstream ways of doing business.
We identify themes and companies that are changing the world with goods, services and products that are going to change how we do things now. As they grow their earnings a lot faster than your traditional companies, their share price should also grow faster, which can potentially generate better returns.
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